Advertising Terms & Editorial Policy

    Last updated: September 23, 2025

    Advertising Terms

    Booking and Payment

    • Bookings: All advertising placements are first-come, first-served and must be confirmed in writing
    • Payment Terms: Net 14 days from invoice date via bank transfer
    • Currency: All rates quoted in British Pounds (GBP) unless otherwise specified
    • Invoicing: Invoices issued upon order confirmation or campaign completion

    Cancellation Policy

    • ≥7 days before start date: 100% refund
    • <7 days before start date: Credit applied to future campaign
    • Emergency cancellations: Evaluated case-by-case

    Lead Times

    • Display Ads: 3-5 business days for creative approval and placement
    • Sponsored Articles: Draft due 10 business days before publication
    • Podcast Sponsorship: Scripts/reads due 7 business days before recording
    • Newsletter: Creative due 5 business days before send date

    Creative Requirements

    Display Advertising

    • File Formats: JPG, PNG, GIF, or HTML5 (static fallback required)
    • File Size: ≤150KB per creative
    • Dimensions: Exact specifications provided upon booking
    • Mobile Optimization: Responsive or mobile-specific versions recommended
    • Landing Pages: Must be HTTPS, mobile-optimized, and relevant to ad content

    Sponsored Content

    • Length: 1,000-1,800 words for articles
    • Format: Google Docs or Word document
    • Links: Maximum two do-follow links with rel="sponsored" attribute
    • Images: High-resolution (minimum 1200px wide), royalty-free or client-owned
    • Tone: Educational, informative, non-promotional

    Editorial Policy

    Content Standards

    Our Mission: "Prepared, Not Paranoid"

    All content must align with our evidence-based approach to preparedness. We focus on practical, realistic scenarios rather than extreme survivalism or fear-mongering.

    Content Guidelines:

    • Accuracy: All claims must be verifiable and based on credible sources
    • Safety First: No content promoting dangerous or illegal activities
    • Educational Value: Content must provide genuine value to readers
    • Regulatory Compliance: Must comply with UK/EU laws and regulations
    • Non-promotional: Sponsored content should educate, not directly sell

    Disclosure Policy

    • Sponsored Content: Clearly labeled with "Sponsored" or "Advertisement" tags
    • Affiliate Links: Disclosed in accordance with FTC/ASA guidelines
    • Product Reviews: Material connections and sample products disclosed
    • Editorial Independence: Advertising does not influence editorial decisions

    Prohibited Content

    We Do Not Accept:

    • Illegal weapons, weapon modifications, or restricted items
    • Adult content, gambling, or payday loan services
    • Counterfeit goods or trademark violations
    • Misleading medical claims or unproven health products
    • Get-rich-quick schemes or cryptocurrency scams
    • Hate speech, discrimination, or extremist content
    • Products that violate UK/EU import regulations

    Geographic Considerations

    Given our UK/EU focus, advertisers must ensure their products and claims comply with:

    • UK Advertising Standards Authority (ASA) guidelines
    • EU Consumer Protection Directive requirements
    • Ofcom regulations for communications equipment
    • UK knife laws and weapon regulations
    • Medical device regulations (MDR) for health-related products

    Performance and Reporting

    Metrics Provided

    • Display Ads: Impressions, clicks, CTR, and traffic quality
    • Sponsored Content: Page views, engagement metrics, and social shares
    • Newsletter: Open rates, click rates, and subscriber demographics
    • Podcast: Download numbers, listener demographics, and engagement

    Reporting Schedule

    • Mid-campaign: Performance update for campaigns longer than 14 days
    • Campaign End: Full report within 5 business days of completion
    • Custom Reports: Available upon request for additional fee

    Quality Control

    Review Process

    • All advertising materials reviewed by editorial team
    • Content may be rejected or require modifications to meet standards
    • Final approval required before publication/placement
    • Right to remove content that violates policies post-publication

    Technical Standards

    • All creative must pass technical validation
    • Landing pages must load properly and be accessible
    • No malicious code or tracking beyond agreed parameters
    • Mobile compatibility required for all placements

    Liability and Indemnification

    Advertiser Responsibilities

    Advertisers agree to:

    • Ensure all content and claims are accurate and compliant
    • Indemnify EODSurvival against claims arising from advertiser content
    • Maintain appropriate insurance coverage
    • Comply with all applicable laws and regulations

    EODSurvival Limitations

    • No guarantee of specific results or performance levels
    • Technical issues may affect campaign delivery
    • Editorial calendar subject to change
    • Force majeure events may impact service delivery

    Modifications and Disputes

    Policy Changes

    These terms may be updated periodically. Active campaigns will be governed by the terms in effect at the time of booking unless mutually agreed otherwise.

    Dispute Resolution

    • Good faith negotiation as first step
    • Mediation through recognized UK commercial dispute service
    • Governing law: England and Wales
    • Jurisdiction: Courts of England and Wales

    Contact and Enquiries

    For advertising enquiries, creative submissions, or policy clarifications:

    Email: admin@eodsurvival.com
    Subject: Advertising Terms Enquiry
    Response Time: 24-48 hours (business days)

    By submitting advertising enquiries or booking campaigns with EODSurvival, advertisers agree to these terms and our editorial policies.